Did you know it’s road safety week next week? If not why not?
“Rock on Planet Rock“, that’s what I say.
Of all the media, TV and radio Ads, the only station I’ve heard promoting road safety week is Planet Rock (on DAB).
The theme of this year’s event is the safety of children on foot and bicycles. Local activities in the Week can focus on this or any other road safety issue. During the Week Brake will: raise awareness about the extent of child road deaths and injuries; encourage drivers to slow down around schools and homes; help families use roads safely; and call for Government action to protect children.
“As professionals concerned with driver education, Bedford And District Driving Instructors Association members welcome any initiative which highlights the importance to parents and peer groups in setting good examples to young road users and pedestrians” said Paul Burchell of BADDIA. “There has been some pretty powerful advertising on Planet rock for this initiative which is spelling out the really basic stuff like Stopping and looking bewfore crossing the road and warning cyclists not to ignor road signs and signals, which only leaves mw to wonder why the message isnt being spread even mopre widley by the media. Perhaps it just isnt sexy enough”
Anybody who would like more information about road safety week is welcome to contact BADDIA via the web site and a member will be only too pleased to help.
