‘Whatever you do, your children will copy you’ is the latest message for parents from the UK Department for Transport’s THINK! campaign. The campaign, aimed at parents of 4-11 year-olds, launches on 12 October with adverts in national press and on commercial radio. DfT hopes its campaign will hammer home the importance of parents setting a good example for their children on using the roads. The adverts will focus on:
- Not wearing a seatbelt;
- Crossing on the ‘red man’;
- Not wearing a cycle helmet;
- Talking on a mobile phone while crossing the road.
Accompanying posters will also be available to order from the THINK online catalogue.
THINK! E: DfTPublicity@dft.gsi.gov.uk W: www.thinkroadsafety.gov.uk
Source: BRAKE International Roadsafety News 12/10/07
What do members of BADDIA (Bedford & District Driving Instructors Association) think?
